Canadian Down Syndrome Society / Google AI: Project Understood

The Canadian Down Syndrome Society (CDSS), a non-profit organization, launched a campaign in Canada to make voice technology accessible to people with Down Syndrome (DS) and shift perceptions of a stigmatized community.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact.

Project Understood is a campaign that redefined the power of voice technology, the power of data, and the power of people with Down syndrome -...

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