Canadian Club: Who made beer the boss of summer

Canadian Club, a Canadian whiskey brand, launched a campaign in Australia to sell its whiskey in summer when beer was by far the most popular alcohol.

Campaign details

Brand: Canadian ClubBrand owner: SuntoryEntrant company: The Monkeys, part of Accenture Interactive, SydneyMarket: AustraliaSector: Pre-mixed drinksMedia channels: Outdoor, out-of-home, TelevisionBudget: 5 - 10 million

Executive summary

If you've...