Canadian Club – Damn Right
THE BUSINESS SITUATION AND CAMPAIGN OBJECTIVES
There once was a time when quite a few men drank Canadian Club Whisky. You could find it served in just about every bar in the country. It was the spirit of choice for guys...
Canadian Club Whisky - damn right
A 2007-8 campaign for Canadian Club whisky. Objectives: stem brand’s long-term decline; build awareness and consideration.
