Canadian Club Whisky - damn right

A 2007-8 campaign for Canadian Club whisky. Objectives: stem brand’s long-term decline; build awareness and consideration.

Canadian Club – Damn Right


There once was a time when quite a few men drank Canadian Club Whisky. You could find it served in just about every bar in the country. It was the spirit of choice for guys who enjoyed a sophisticated cocktail. In 1985, Canadian Club was one of the top ten spirits in the United States. But after several changes in ownership and decades of neglect, the brand soon found itself on the verge of complete irrelevance. This once-proud brand had entered a long-term sales decline and efforts to turn...

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