Canada's Cross Media Consumer Database

As magazines are increasingly delivered in multi-platform digital formats, and the internet continues to grow as an advertising medium, the convergence of these two trends leads buyers and sellers to seek one single source for media and consumer purchase information.

Canada's Cross Media Consumer Database

Pasquale A. Pellegrini and Hastings Withers


This paper describes the new print readership, internet behavior and product usage database created in Canada using data from PMB Print Measurement Bureau and comScore digital measurement. PMB Print Measurement Bureau is Canada's leading syndicated study for single-source data on print readership, non-print media exposure, product consumption, brand usage and lifestyles. Its reputation is based on almost 40 years of accurate, in-depth measurement of Canadian consumer behaviour. PMB has over 500 corporate members including print publications, other media companies, advertising agencies, advertisers and educational establishments. comScore,...

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