Canada's Cross Media Consumer Database
Pasquale A. Pellegrini and Hastings Withers
This paper describes the new print readership, internet behavior and product usage database created in Canada using data from PMB Print Measurement Bureau and comScore digital measurement. PMB Print Measurement Bureau is Canada's leading syndicated study for single-source data on print readership, non-print media exposure, product consumption, brand usage and lifestyles. Its reputation is based on almost 40 years of accurate, in-depth measurement of Canadian consumer behaviour. PMB has over 500 corporate members including print publications, other media companies, advertising agencies, advertisers and educational establishments. comScore,...