Can you be half-pregnant?

Michael Mayernik

The concept that there are two types of data (qual and quant) does not necessarily mean that there are only two approaches to research (qual and quant): a blended approach called “quanti-qual” can also be employed to help a researcher more fully understand the “whys” that explain decision-making behavior.

Qualitative theories & methods
Quantitative data collection

Can You Be Half-Pregnant?

A few thoughts on the conflict between quant and qual

Michael Mayernik Strategic Marketing Corporation

Introduction

The purpose of this paper is to explore some of the issues that surround the subject as to whether it is appropriate,...

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