Can we learn together?: co-creating with consumers

The ability to innovate is a fundamental marketing activity, yet it remains a precarious one for many marketers.
  

Can We Learn Together?

Co-creating with Consumers

Deborah Roberts and Dr Susan BakerCranfield UniversityDr David WalkerSynectics Europe

INTRODUCTION

Marketing success is contingent upon the adoption of innovations, new products, services, processes...