Can the internet build a brand?

The internet is a rapidly maturing advertising medium, and now attracts greater levels of adspend than more traditional formats such as outdoor and cinema in the UK.

Can the internet build a brand?

Andrew Green ZenithOptimedia

BACKGROUND

The internet is the fastest-growing major advertising vehicle in the world. Globally, $21.5 billion - 5% of total adspend - will be invested in the medium in 2006. In the UK, internet...