In this edited version of the Wally Langschmidt Memorial Address (Oct 2003), Tony Jarvis and Brian McElroy, MediaCom/Grey Global Group, review the progress and promise of media optimisers and the role they play in media decisions in the USA.
Can optimisers provide a lifeline for media?
article we review the new consumer in the
USand the media landscape we face. After discussing what has happened with TV
optimisers, where they are today and...