Can online panels be truly global? The impact of cultural adaptation on respondents’ engagement

Alexander Shashkin

In the era of online data collection, online panels and panel portals are increasingly becoming the way by which marketing research is connecting with people across the globe.

Can online panels be truly global? – The impact of cultural adaptation on respondents' engagement

Alexander V. ShashkinOnline Market Intelligence Ltd., Russian Federation

INTRODUCTION

Global brands already know that the expansion to new geographies...

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