Can MR Help 'Disclose' What Vested Interests Want To Actively 'Suppress'?
Helping Governments and Institutions Measure Corrupt Business Practices
Bhupendra MathurIMRB International, India
Balendu ShrivastavaIMRB International, International
INTRODUCTION: DEVELOPING A FRAMEWORK FOR MEASUREMENT OF CORRUPTION
Background
For long we have ignored the utility of market research in helping the government and institutions that have been mandated by law to service the common citizens by regulating the intermediaries. The word “regulator” often conjures up images of corruption, collusion between high officials and the private supplier affecting the general masses.
The Market Research fraternity has continued to refrain from developing...