As we look back at 2022, it certainly feels like a crisis at every step for FMCG brands. The cumulative effect of many different challenges facing the sector has left it struggling to come to terms with inflation, supply-side shortages, retail disruption,...
Can FMCG brands become resilient in a cost-of-living crisis?
With energy prices and interest rates stubbornly high, the pressure on brands and retailers to meet costs means absolute prices will remain high.
