Can FMCG brands become resilient in a cost-of-living crisis?

With energy prices and interest rates stubbornly high, the pressure on brands and retailers to meet costs means absolute prices will remain high.

As we look back at 2022, it certainly feels like a crisis at every step for FMCG brands. The cumulative effect of many different challenges facing the sector has left it struggling to come to terms with inflation, supply-side shortages, retail disruption,...

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