Can FMCG brands become resilient in a cost-of-living crisis?

Ananda Roy

With energy prices and interest rates stubbornly high, the pressure on brands and retailers to meet costs means absolute prices will remain high.

As we look back at 2022, it certainly feels like a crisis at every step for FMCG brands. The cumulative effect of many different challenges facing the sector has left it struggling to come to terms with inflation, supply-side shortages, retail disruption, rising energy costs, and more.

But with a new year comes fresh optimism and a perhaps a feeling that things will change. The reality however is that we are in for much of the same during 2023 with no clear end in sight. As a result, customers can expect prices to be high and for the cost-of-living crisis...

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