Can firm innovativeness affect performance? The role of external involvement

This research attempts to complement ongoing discussions on the effects of firm innovativeness on performance and explain the role of external involvement in the relationship between firm innovativeness and performance in B2B settings.

Introduction

Innovativeness has been recognized as a critical determinant of business performance (Calantone et al., 2002; Cooper & Kleinschmidt, 2000; Hughes & Morgan, 2007; Lee & Tsai, 2005). As a prerequisite for success and survival, firm...