Can firm innovativeness affect performance? The role of external involvement
Yi Li, Gang Li, Ying Zhang, Jinpeng Xu
This research attempts to complement ongoing discussions on the effects of firm innovativeness on performance and explain the role of external involvement in the relationship between firm innovativeness and performance in B2B settings.
Introduction
Innovativeness has been recognized as a critical determinant of business performance (Calantone et al., 2002; Cooper & Kleinschmidt, 2000; Hughes & Morgan, 2007; Lee & Tsai, 2005). As a prerequisite for success and survival, firm innovati
