Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions

With the size of ethnic minority groups expanding and their disposable income increasing, the consumption landscape and media environment are constantly evolving.

Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions

CARRIE LA FERLEMichigan State University

WEI-NA LEEThe University of Texas at Austin

INTRODUCTION

TODAY, ALMOST A QUARTERof Americans identify...