Can English Language Media Connect with Ethnic Audiences? Ethnic Minorities' Media Use and Representation Perceptions
CARRIE LA FERLEMichigan State University
WEI-NA LEEThe University of Texas at Austin
TODAY, ALMOST A QUARTERof Americans identify themselves as “something other than white alone,” and this growing group controls nearly $900 billion in annual consumer spending (Raymond, 2001). Due to their growth in number and attractive disposable income, advertisers have begun to fine tune their strategies at targeting ethnic minority groups (Holland and Gentry, 1999). During the past two decades, ethnic-oriented and in-language media outlets have also been slowly...