Can consumers cope? How to optimise contact frequency in a mixed media campaign
Arie den BoonDaphne Communication Management, The Netherlands
DOWNWARD SPIRAL OF AD EFFECTIVENESS
“I think traditional 30-second advertising is in serious danger”,...
Arie den BoonDaphne Communication Management, The Netherlands
DOWNWARD SPIRAL OF AD EFFECTIVENESS
“I think traditional 30-second advertising is in serious danger”,...
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