For years, the marketing industry has advocated that CMOs use financial measurements to demonstrate its credibility in the C-suite. Yet Michael Marcellin, CMO at Juniper Networks, doesn't fret about proving his value to senior management because he's hyper...
Can B2B marketers take the lead post-pandemic?
Even before the pandemic upended the business world, the common perception that CMOs have resisted calls to better align with sales leaders and produce revenue and ROI metrics seemed antiquated.
