Can B2B marketers take the lead post-pandemic?

Even before the pandemic upended the business world, the common perception that CMOs have resisted calls to better align with sales leaders and produce revenue and ROI metrics seemed antiquated.

For years, the marketing industry has advocated that CMOs use financial measurements to demonstrate its credibility in the C-suite. Yet Michael Marcellin, CMO at Juniper Networks, doesn't fret about proving his value to senior management because he's hyper...