Can augmented reality save the planet? Snap’s going to try

Snap is experimenting with AR shopping features that help customers try on items digitally – the camera company is now hoping that it can use that same technology to save firms money and help reduce waste.

If there was ever a trend that shows how difficult it is to predict how close or how far we are from a technology’s high point, it’s augmented reality. I first read about augmented reality in around 2010, in an edition of Wallpaper magazine dedicated...