Can Audiences of New or Existing Programmes be Predicted Reliably?
Implementing a Forecasting Model to Predict Programme Ratings and Campaign Schedules Reach and Frequency
Sacha MonottiAGB Soft, Switzerland
Andrea ArmelliniAGB Soft, Switzerland
Cesare MalaraAGB Soft, Switzerland
INTRODUCTION
Programme Ratings, both actual and forecasted, are the trading currency of the TV industry and therefore the key piece of information that any operator involved in the TV business is mostly interested in analysing.
Over the past decade AGB Soft, the TAM SW specialist of the AGB Group, has been involved in the development of a TV ratings analysis system...