Campaign details
Brand: Can-Am Off-RoadBrand owner: BRPAgency: Touché!Market: North America
Executive summary
After long months of winter storage, Can-Am fans are eager to get back on the trails, feel the adrenaline and hear the engine roar. But with spring of 2020 came the lockdown, keeping drivers from the long awaited off-the-beaten-path rides. If the riders couldn’t get to the trails, we’d take the trails to them. We devised a campaign that stimulated their senses, until they could get back on their beloved vehicles.
We launched Can-Am Therapy, a content series recreating the thrill...