Can-Am On-Road: Ladies, rule the road

Can-Am, the motorcycle manufacturer, appealed to female drivers to increase sales in North America.

Campaign details

Brand: Can-Am On-RoadBrand owner: BRPLead agency: Touché!Contributing agency: Anomaly, PraytellCountry: North America (general region)Industries: “Motorcycles, bikes"Media channels:Events & experiential, Public relations,...