Campaign details
Brand: Can-Am On-RoadBrand owner: BRPLead agency: Touché!Contributing agency: Anomaly, PraytellCountry: North America (general region)Industries: “Motorcycles, bikes"Media channels: Events & experiential, Public relations, Sales promotion, Social mediaBudget: Up to 500k
Executive summary
The motorcycle industry has seen declining sales, as the core customer ages out of riding, and new riders sign up at a progressively lower rate. For Can-Am to be successful in growing the 3-wheel category we needed new riders. Women are critical to this mission and represent one the fastest-growing new rider...