Campaign details
Brand: Can-Am Off-RoadBrand owner: BRPLead agency: Touché!Country: North America (general region)Industries: Motorcycles, bikesMedia channels: Content marketing, Online video, Programmatic display, Search marketing, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
After long months of winter storage, Can-Am fans are eager to get back on the trails, feel the adrenaline and hear the engine roar. But with spring of 2020 came the lockdown, keeping drivers from the long awaited off-the-beaten-path rides. If the riders couldn't get to the trails, we'd take the trails...