Can advertising help to maintain dynamic market equilibrium?
Macarena EstévezMindShare, Spain
INTRODUCTION
A system is a unit with an identity that distinguishes it from the rest of the environment, being made up of a set of elements that interact with each other, influencing each other in such a way as to be working towards a common goal.
Bearing in mind the above definition, we can understand a market as a system where each product offered in that market is an element of the system, the common goal being the maximization of sales (or share) for every product within the...