Can advertising drive incremental results during high inflation? A cross-category analysis

Using natural experiment frameworks and publicly available data, NBCUniversal Media wanted to test one idea popularized at the height of pandemic-related supply chain problems: does advertising drive incremental results during record high inflation?

From people’s everyday lives to academic theory, COVID-19 continues to stump everyone equally as we establish a new normal. Using natural experiment frameworks and publicly available data, we wanted to test one theory in particular: does advertising drive...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands