Campbell's V8 – revving up an old juice brand
EXECUTIVE SUMMARY
When you think of juice these days, what do you think of? Probably some kind of freshly squeezed, ginseng infused, crushed up with ice concoction – all blended in front of your...
Campbell's V8 - revving up an old juice brand
This case study is about advertising 'revving up' a traditional juice brand and turning it into a premium juice leader.
