Campbells Soup

In 2001, Campbell’s Soup was in slow decline. It languished in the back of consumer’s cupboards and was losing out to frozen food and ready meals.

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Campbell's Soup

Executive Summary

How do you fight inertia? Campbell's Soup was becoming inert in consumers' minds, and in their cupboards. Canned soup had been declining at 1% since 1996, losing...

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