Campbell's Soup: Creating moments of comfort in everyday chaos Campbell's Soup, a processed foods company, launched a campaign in the United States to revitalise the brand and create positive growth. 1 - Influential Idea 2 - Behaviour Breakthrough 3 - Sales Spike 4 - Brand Builder Convenience, readymade United States Campaign detailsBrand: Campbell's SoupBrand owner: Campbell Soup CompanyEntrant company: Leo Burnett Chicago, ChicagoIdea creation: Leo Burnett Chicago, Chicago / Spark Foundry, New York / MSL, Chicago / Campbell Soup Company, CamdenMedia:Spark Foundry, New...
