Campbell's: Dinner Insurance

Campbell's, the soup brand, supported nervous first-time Thanksgiving cooks during COVID with its Dinner Insurance campaign in the US.

Campaign details

Brand: Campbell'sBrand owner: Campbell Soup CompanyEntrant company: Leo Burnett ChicagoIdea creation: Leo Burnett Chicago, ChicagoMedia: Spark Foundry, New YorkPR: MSL, ChicagoMarket: North AmericaSector: Convenience, readymadeMedia channels:...