Campbell’s Co. of Canada: Goldfish Focus Faceoff Lens

Campbell's Co of Canada, a food brand, launched an AR lens in Canada to promote its new Goldfish flavour by challenging teenagers to see if their attention was better than a real goldish.

Campaign Summary

Do you have a shorter attention span than a goldfish? Find out with the Goldfish Focus Faceoff Lens. It's the first-ever Snapchat AR Lens to track blinking, tapping, turning and eye movement. Players have to concentrate for more than nine seconds on the new Flavour Blasted Kravin' Ketchup Goldfish. Why nine seconds? That's the attention span of a real goldfish. How does your concentration stack up?

Our primary objective was to build a connection between our target audience, teenagers aged 13–17, and Goldfish's newest flavour. The performance of the Focus Faceoff lens exceeded all expectations with over three...

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