Campbell’s Co. of Canada: Goldfish Focus Faceoff Lens

Campbell's Co of Canada, a food brand, launched an AR lens in Canada to promote its new Goldfish flavour by challenging teenagers to see if their attention was better than a real goldish.

Campaign Summary

Do you have a shorter attention span than a goldfish? Find out with the Goldfish Focus Faceoff Lens. It's the first-ever Snapchat AR Lens to track blinking, tapping, turning and eye movement. Players have to concentrate for more than nine...

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