Campbell’s Chunky: Lunchtime Is Your Halftime

Susan Lulich

Soup brand Campbell's Chunky ran a two-year Lunchtime is Your Halftime campaign to grow sales and share.

Campaign details

Brand: Campbell Soup Company Brand owner: Campbell Soup Company Entrant company: Leo BurnettIdea creation: Spark Foundry New York Market: United States Sector: Convenience, readymade Media channels: Social media, Gaming & in-game advertising, Video on demand, Email marketing, Livestreaming, Television & Connected TV, Mobile & apps, Online display, Public relations, Word of mouth, Influencers, KOLs, Websites & microsites, Online videoBudget: Over 20 million

Executive summary

During the pandemic, people in the United States turned to Chunky Soup as a stock-up item. But with...

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