Campaign details
Brand: Campbell Soup Company Brand owner: Campbell Soup Company Entrant company: Leo BurnettIdea creation: Spark Foundry New York Market: United States Sector: Convenience, readymade Media channels: Social media, Gaming & in-game advertising, Video on demand, Email marketing, Livestreaming, Television & Connected TV, Mobile & apps, Online display, Public relations, Word of mouth, Influencers, KOLs, Websites & microsites, Online videoBudget: Over 20 million
Executive summary
During the pandemic, people in the United States turned to Chunky Soup as a stock-up item. But with...