Campbell Soup Company: Make It Campbell&#X0027;s Instead campaign

Rayna Bailey

American soup company Campbell’s condensed products, accounting for 70% of its operations and 35% of sales, had consistently lost revenue.

Convenience, readymade
United States
Strategy

Campbell Soup Company: Make It Campbell's Instead campaign

Rayna Bailey

OVERVIEW

Campbell Soup Company, long the dominant force in the American canned-soup market as well as a player in many other food and beverage categories, saw consistent sales...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

Get a demo