Campari Soda: Without Labels

In Italy, Campari Soda, an Italian drinks brand, launched the Without Labels campaign, which went back to the brand's roots as a provincial aperitif to be enjoyed with friends.

Campaign details

Brand: Campari SodaBrand owner: Campari SodaEntrant company: Ogilvy, MilanMedia: Mindshare, Milan / GroupM, MilanMarket: ItalySector: Pre-mixed drinksMedia channels:Online video, Packaging & design, Programmatic display, Social media, Sponsorship...

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