Campaign results - how should we measure them?

A checklist of key items to cover off when measuring campaign results.

Campaign Results - how do we measure them?

Setting objectives:

  • Objectives:

    • Exactly what do we aim to achieve (sales, share, attitude, commitment, penetration, buying volume/frequency, awareness, trial etc?)  
  • Timetable:

    • Over what time scale?

 

Measures:...