Campaign Against Living Miserably (CALM): The invisible opponent

Campaign Against Living Miserably (CALM), a crisis charity, launched its campaign Invisible Opponent to encourage people in the UK to seek help for mental health problems.

Campaign Summary

Suicide should be considered a public health emergency in the UK, with 125 lives lost every week.

Despite this, mental health is both hard to talk about and hard to understand. Unlike other illnesses, it is hidden from view. An internal, personal struggle for millions of people, many of whom fight it in silence.

We wanted to use the context of sport, an area where men are more comfortable expressing their emotions, to start a new conversation about mental health and to encourage those struggling to seek help.

The Invisible Opponent allowed Campaign Against Living Miserably (CALM) to...

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