Calvin Klein Cosmetics: Ck One campaign

Rebecca Stanfel

In 1994 Calvin Klein Cosmetics introduced cK one, a fragrance intended to be used by both men and women.

Calvin Klein Cosmetics: Ck One campaign

Rebecca Stanfel

Overview

In 1994 Calvin Klein Cosmetics introduced cK one, a fragrance intended to be used by both men and women. In order to draw attention to this new offering, Calvin Klein and its in-house agency,...

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