Calvin Klein Cosmetics: Ck One campaign

In 1994 Calvin Klein Cosmetics introduced cK one, a fragrance intended to be used by both men and women.

Calvin Klein Cosmetics: Ck One campaign

Rebecca Stanfel

Overview

In 1994 Calvin Klein Cosmetics introduced cK one, a fragrance intended to be used by both men and women. In order to draw attention to this new offering, Calvin Klein and its in-house agency,...