In order to persuade music executives to donate £100 to the 500:100 campaign and exclusive music downloads, which could then be sold on to fund the CALM online help desk, the Ultimate Comeback Tour t-shirt was created.


Tullo Marshall Warren


Daren Kay – Executive Creative Director Denise Bacon – Art Director Laura Coombs – Senior Designer Melissa Howdle – Senior Account Director Lyndsay Hale – Account ManagerAdena Graeme – Copywriter...

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