CALM: The Last Photo

Campaign Against Living Miserably (CALM), a mental health charity, launched Project 84 in the UK, a landmark suicide prevention initiative that turned the final photos of 50 victims into striking portraits, to raise suicide awareness and lessen its stigma.

Campaign video: CALM – The Last Photo

Read the full campaign case study

Selected creative: CALM – The Last Photo


Media Agency: Adam&EveDDB London / The7Stars London Account Director: Rosie Snowball Account Executive: Freddie Reeve Account Manager: Lily Henry Business Director: Louis Lunts Chief Creative Officer: Richard Brim Commercial Director - Media: Marc Bignell Creative Director: Andy Clough / Richard McGrann Executive Creative Director: Ant Nelson / Mike Sutherland Head of Planning: Will Grundy Head of Production:Ben Sharpe...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands