CALM: The Last Photo

Campaign Against Living Miserably (CALM), a mental health charity, launched Project 84 in the UK, a landmark suicide prevention initiative that turned the final photos of 50 victims into striking portraits, to raise suicide awareness and lessen its stigma.

Campaign video: CALM – The Last Photo

Read the full campaign case study

Selected creative: CALM – The Last Photo

Credits

Media Agency: Adam&EveDDB London / The7Stars London Account Director: Rosie Snowball Account Executive: Freddie Reeve Account Manager: Lily Henry Business Director: Louis Lunts Chief Creative Officer: Richard Brim Commercial Director - Media: Marc Bignell Creative Director: Andy Clough / Richard McGrann Executive Creative Director: Ant Nelson / Mike Sutherland Head of Planning: Will Grundy Head of Production:Ben Sharpe...

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