This isn't a traditional case study.
It didn't start with a traditional brief and it didn't end with a traditional agency.
But it is an example of the power of planning.
To identify a powerful insight. To nurture a powerful idea. To build for the short and the long-term.
The story addresses one of the biggest crises of our age.
Every week, 125 people die from suicide in the UK. 75% of them are men.
The Invisible Opponent is a campaign that tried to change these statistics.
By using sport to encourage men to start conversations that are...