Callaway Golf Europe
Stephens Francis Whitson
Ben Stephens – Managing Partner Chris Whitson – Planning Partner Aaron Fleming – Digital Developer Claudine Allen – Digital Producer Neil Francis – Creative Partner
WHAT IS WONDERFUL...?
Callaway never gets the details of the golfers who use their clubs. We turned a shoebox of 5,000 old competition entrants into a database of over 39,000 golfers. The response to the initial email was 21 %, with a total rate of 780% once the viral had spread.
To build from scratch a database of Callaway golf club users,...