Callaway Golf Europe

This campaign, for Callaway Golf Europe from Stephens Francis Whitson, gathered data on the client's user base, and won gold in the email category at the 2008 DMA Awards.

Callaway Golf Europe

Stephens Francis Whitson


Ben Stephens – Managing Partner Chris Whitson – Planning Partner Aaron Fleming – Digital Developer Claudine Allen – Digital Producer Neil Francis – Creative Partner


Callaway never gets the details of the golfers who use their clubs. We turned a shoebox of 5,000 old competition entrants into a database of over 39,000 golfers. The response to the initial email was 21 %, with a total rate of 780% once the viral had spread.


To build from scratch a database of Callaway golf club users,...

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