Callaway : Free Balls For Your Fourball

Callaway Golf is one of the world’s leading brands in golf equipment. It wanted to be able to market direct to golfers in the UK by building up a database for future eCRM programmes.

Callaway : Free Balls For Your Fourball

Stephens Francis Whitson


Category: Retail/Direct SalesCountry where program ran: United KingdomDate program started/ended: April – December 2008

Product Description: Callaway Golf is one of the world's leading brands in golf equipment.

Advertiser/Client Name: Callaway Media Channels: Other


Marketplace Challenge:

Golf is one of those games in which players often perceive (rightly or wrongly) that their equipment can have an immediate and noticeable effect on their performance and ability. Consequently, there is massive player interest in seeking improvements to their game. And...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands