Campaign details
Brand: Activision, Twitter, IC GroupAgency: Activision BlizzardCountry: United States
Why is this work relevant for Creative Strategy?
The #WarzoneReport is a first-of-its-kind API integration between Twitter and Activision. Using real-time gaming data, the #WarzoneReport is a custom, visual report of a players' stats for Call of Duty: Warzone. Available exclusively on Twitter, this activation uses the player's unique platform agnostic Gamertag from COD to pull stats onto your Twitter timeline for all the world to see. And, more importantly, to talk about.
Background
It was the one-year anniversary of Activision's launch of their...