Call of Duty: #WarzoneReport

Activision, a video game publisher, teamed up with Twitter in the US to launch the #WarzoneReport, a custom, visual report of a player's stats for Call of Duty:Warzone.

Campaign details

Brand: Activision, Twitter, IC GroupAgency: Activision BlizzardCountry: United States

Why is this work relevant for Creative Strategy?

The #WarzoneReport is a first-of-its-kind API integration between Twitter and Activision. Using real-time gaming data, the #WarzoneReport is a custom, visual report of a players' stats for Call of Duty: Warzone. Available exclusively on Twitter, this activation uses the player's unique platform agnostic Gamertag from COD to pull stats onto your Twitter timeline for all the world to see. And, more importantly, to talk about.

Background

It was the one-year anniversary of Activision's launch of their...

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