California Travel and Tourism Commission - Californication of the UK

This paper reveals how the California Travel & Tourism Commission, in conjunction with Black Diamond and Feather Brooksbank, increased the visitation to California by UK residents as the economy began to slip into a recessionary climate.

California Travel and Tourism Commission – Californication of the UK

Alastair Taylor, Pamela Craig, Chris Ashworth - Feather Brooksbank

BACKGROUND

The California Travel & Tourism Commission (CTTC) is “dedicated to persuading the travelling public to...

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