California Travel and Tourism Commission - Californication of the UK

Alastair Taylor, Pamela Craig and Chris Ashworth

This paper reveals how the California Travel & Tourism Commission, in conjunction with Black Diamond and Feather Brooksbank, increased the visitation to California by UK residents as the economy began to slip into a recessionary climate.

California Travel and Tourism Commission – Californication of the UK

Alastair Taylor, Pamela Craig, Chris Ashworth - Feather Brooksbank

BACKGROUND

The California Travel & Tourism Commission (CTTC) is “dedicated to persuading the travelling public to visit California by promoting the state's recreational, cultural, entertainment and scenic attractions with the goal of attracting visitors who would otherwise not visit California”.

Following a prolonged period of growth in the 1990s, the September 11th attacks hit visitor numbers hard during 2001. The next 6 years had seen a return to growth in visitor numbers.

Number of Visitors from the UK to...

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