California State Parks Foundation Map Appeal

The California State Parks Foundation sought to raise funds from its major donors to thwart a budgetary proposal that threatened to close and cut staffing for 48 state parks.

California State Parks Foundation: California State Parks Foundation Map Appeal

Adams Hussey & Associates


Category: Not-For-ProfitCountry where program ran: USADate program started/ended: 28th February 2008

Product Description: California State Parks Foundation works to protect California's State Parks System. This appeal was to raise funds from our Major Donors.

Advertiser/Client Name: California State Parks FoundationMedia Channels: Direct Mail


Marketplace Challenge:

California State Parks Foundation's main challenge is ensure funds are available to keep all of California State Parks open, safe and accessible to all Californians. In his FY 2008/2009...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands