California Milk Processor Board: #StayStrongTogether fueled by 'got milk?'

Rox United, a PR firm, launched a campaign in the US to infuse milk into social media conversations, provide one million meals to kids, and generate a spike in conversation via a wave of social activation.

Situation Analysis

In the age of COVID-19, food banks have never been more important. COVID has created thousands of new clients for California's food banks—and new challenges that may outlast the pandemic. Pre-pandemic, every community was home to families...