Calibrating New Products For Generation Y Automotive Consumers With Emerging Market Realities

The coming of age of Generation Y in the United States represents the largest inflow of new consumers to the U.S.

Calibrating New Products For Generation Y Automotive Consumers With Emerging Market Realities

The experience of the Honda Element

Aziz Ucmakli Honda R&D AmericasKevin Joostema NOP Automotive

Background

The coming of age of Generation Y in the United...