Calcium Corbiere: Uniting pregnant TikTokers

Calcium Corbiere, a health supplement brand, increased market share in Vietnam by launching a dance challenge on TikTok.

Campaign details

Brand: Calcium CorbiereLead Agency: Mindshare VietnamRegion: APAC

Strategy

Objective

Bone health supplement category is one of Sanofi's biggest categories in Vietnam & Calcium Corbiere is the market leading brand. Over last 2-3 years,...