Caja Madrid: Your Dream Room

Caja Madrid hoped to attract new customers aged 25 and younger and increase business with existing young customers.

Caja Madrid: Your Dream Room



Category: Financial Products and ServicesCountry where program ran: SpainDate program started/ended: 1st October 2009

Product Description:Young people are a high value segment for CajaMadrid (CM). It's important to have a wide and interesting range of products to attract and capture this segment so they choose Caja Madrid as their bank. CM Cool is the banking division of Caja Madrid targeted exclusively at young people Caja Madrid's business division targeted exclusively at young people called CM Cool launched a special promotion to increase the total number of...

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