Caja Madrid: The Way I Am funds

Caja Madrid wanted to attract customers to its new, highly personalized funds, so it launched a campaign that played on the uniqueness of handwriting.

Caja Madrid: The Way I Am funds



Category: Financial Products and ServicesCountry where program ran: SpainDate program started/ended: 3rd May - 30th July 2007

Product Description: Caja Madrid, the fourth largest financial institution in Spain, launched a new investment funds plan and its major advantage is the adaptability to the profile and personality of each client.

Advertiser/Client Name: Caja MadridMedia Channels: DirectMailPrintDRTVWeb AdvertisingOtherWebsite:


Marketplace Challenge:

With these funds, clients benefit from active management of their wealth in accordance with their...

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