Caja Madrid: La Dolce Vita

Caja Madrid needed to promote its portfolio management as a highly exclusive service to top customers.

Caja Madrid: La Dolce Vita



Category: Financial Products and Services

Country where program ran: Spain

Date program started/ended: 04/01/2009

Product Description: LA DOLCE VITA Portfolio Management

Personalized advice in choosing the most appropriate investment portfolio, active portfolio management to optimize client investments and professional management.

A unique and exclusive financial product launched by Caja Madrid that provides advanced world-class investment solutions.

Advertiser/Client Name: Caja Madrid

Media Channels:

Direct Mail




Marketplace Challenge:

Among the many financial products that Caja Madrid launches every year, some are particularly significant given...

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