Campaign details
Brand: Cadillac Brand owner: General Motors Entrant company: Saatchi & Saatchi MEIdea creation: Carat Dubai Market: Oman Sector: Automakers & marques Media channels: Social media, Search marketing, Websites & micrositesBudget: Up to 500k
Executive summary
The holy month of a Ramadan is traditionally a time of spiritual observance where Muslims take the opportunity to recalibrate and devote more time to prayer and reflection.
Over a 15-year period, a trend of brands co-opting Ramadan as a marketing moment had stemmed out from the...