It's time to let go of the actual wheel
The world is moving toward autonomous vehicles and the competition was earning the bulk of the narrative. We had to act. Cadillac was rolling out the enhanced version of Super Cruise, the most extensive update to the hands-free technology since its introduction.
What we knew
85% of people who tried Super Cruise said they wanted it in their next vehicle.
Get a luxury buyer comfortable driving hands-free. That's asking for a lot of trust in a technology they've never tried.
Our strategy was to showcase some...